Google in Africa

Just another WordPress.com weblog

Archive for the ‘mobile’ Category

Stafford Masie Presents Google South Africa’s Hot New Trends

leave a comment »

the e of Marketing

longtail eMarketing was able to get Stafford Masie, recently appointed as South Africa’s Country Manager for Google, to come and talk to a select few about new Google eMarketing offerings. The presentation, held at the Johannesburg Stock Exchange, was aimed at educating attendees about the latest trends happening at Google.

Most importantly, we needed to hear – from the horse’s mouth – what Stafford Masie had to say about the latest trends with regards to Google Maps, Google Gadget Ads, Google Mobile Search, YouTube and other Google features that will soon be available in South Africa.

As always it is difficult to make notes of everything being said, so here are the highlights from our notes taken from the presentation.

Stafford started off by giving a little history on Google and said that Google’s aim is to 1.) educate people about everything online and 2.) to assist wherever possible. So, as Google’s Country Manager, Masie and his team of experts want to bring the Global Google solutions to South Africa.

think maps.google.co.za
think youtube.co.za
think blogger.co.za
think faster, better broadband!

Yes! Google South Africa is involved in trying to improve broadband locally and promise that in 18 months time, South Africa will go from the most expensive (and slow) broadband to the cheapest and fastest broadband connections in the World. According to Masie, this is what he is most passionate and excited about, getting South Africa up to speed with the rest of the world when it comes to broadband connections. That got me excited and pretty much every person in the room, I am convinced about that!

Hopefully low broadband costs will account for up to, and over, 20% penetration of the South African population.

Before I get into more detail about the future local Google services, here are some statistical information that Stafford mentioned regarding Google stats for both South Africa and international:

* 13% of total internet traffic in South Africa during the 4th Quarter of 2007 was spent on YouTube
* A 708% growth was recorded in this quarter
* Gmail is the leading free email service
* 90% of people use Google as their preferred Search Engine

In light of the above, Stafford addressed marketers and digital agencies and mentioned two very important points:

1. End user generated content or end user content generation
* YouTube provides 8000 minutes of video which is published worldwide per minute
* 84% of all internet activity is about people publishing content
* The internet today is not about taking, it is all about giving, sharing and participating
* Everyone is encouraged to experiment and engage!
2. Moment of relevance
* Knowing when someone wants something at the right time and to present them with what they want
* Google is #1 in mobile internet share and “click to sms” to come via ads which will deliver targeted ads when asked for
* Above 60% CTR in online video ads, again with the end user in mind, served at the right time
* Refining Search Engine Result Pages with Google Co-op – giving the user more than what they asked for

Stafford stressed again that online should never be ignored and that both the above mentioned points are crucial for everyone, especially marketers and digital agencies.

Finally, and in very short time, Stafford highlighted the exciting things to come from Google in South Africa and also services that we can make use of:

* Google Maps will be the biggest thing happening in a very short time with the local maps.google.co.za – Exciting developments in Maps such as virtual billboards on street view level and updated map gadgets.
* Mobile search will soon allow click to SMS on inline ads
* As faster and cheaper broadband will be available in South Africa, more people will be online, greater target markets and audiences.
* Google co-op is a new service allowing for refined search within search results
* YouTube channels is a unique way of making use of user generated content when users are provided with a platform or medium
* Syndicated search should be utilized more

Ok, so in a nutshell, that highlights Stafford Masie’s presentation on Google South Africa. Feedback that longtail received from many attendees was that it was informative and eye-opening. People loved Stafford’s enthusiasm and vision to educate and help wherever possible.

Be sure that longtail endeavors to provide further updates to many of the above mentioned solutions and also future events, so keep on “watching this space”.

Written by aheavens

April 3, 2008 at 6:04 pm

First Google South Africa networking session kicks off

leave a comment »

Matthew Buckland

The new Google country head Stafford Masie held an informal get together and networking session for about 60 or so local internet players on Monday afternoon. He said the briefing was off the record, but later made exceptions for bloggers. It was a good session — the first ever held by the new Google South Africa.

It was a marathon of presentations from Googlers Frederick Leuschner, Carmel Doherty, and Ryan Kitching (a South African living in Eire) — and then presentations by internet stats guru Arthur Goldstuck, Quirk boss Rob Stokes, entrepreneur & VC-man Vinny Lingham, Acceleration director Richard Mullins, Richard Simpson from BulkSMS… and then at the end I also gave a presentation.

Like many in this industry, Stafford said he believed that this country is poised for a big, belated online boom. We are about to see the “dam walls crack… I honestly believe that…” And it’s plausible for a country that has been held back structurally as a result of expensive internet and a virtual telecoms monopoly. Of course in recent times this has been changing for the better.

Globally, Stafford believes that the internet was coming of age and that local marketers should see the global audience as their market and not just be restricted locally: “Your audience is everyone around the globe that is connected, South Africa is a market segment of a broader world market segment.”

Maisie said that Google would be making a “big mobile play” in the country — not surprising on a continent that has more mobile users than fixed-line telephone users. Referring to the recent release of Android, Stafford said that mobile will be big news for South Africa, and that he would be selling South Africa to the rest of Google from a mobile perspective.

Google is expected to officially launch in South Africa early next year.

Written by aheavens

October 19, 2007 at 6:10 pm