Google in Africa

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Africa: Google Starts Recruitment Plan to Up Clout

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Internet search company Google Kenya’s Nairobi office is searching for five senior executives for its African operations, laying the foundation for a looming market share battle on the continent.

The Nairobi office serves as the company’s African headquarters. The five senior managers are expected to complement nine other senior level appointments who are already working in the continent.

Advertisements posted on Google’s website indicate that the company is looking for people with local expertise in marketing, logistics as well as technical support.

Google is also searching for office leads in Ghana, Tanzania, Uganda, Rwanda, Nigeria and Senegal.

Some of the positions were advertised and filled early last year, but the company says the current recruitment should help strengthen the company’s operations.

The move comes amid increasing finding that emerging markets such as Africa are poised to become the next frontier of growth for global Internet companies.

Less than five per cent of the African population is currently hooked on the Internet.

Locally, Google appears to be pursuing a low key strategy, with its most notable achievements so far being a partnership with tertiary educational institutions to support students.

It has also entered into an agreement with mobile phone service provider Safaricom to offer e-mail and data services to Safaricom’s subscribers.

The service is expected to offer the first formal Internet experience for millions of rural Kenyans. This partnership has also offered Safaricom a platform to launch a local version of Google Maps to add to its growing portfolio of Internet based services.

Google is currently realigning its global operations following revelations that software giant Microsoft has made a $44.6 billion bid for Yahoo!.

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Written by aheavens

February 5, 2008 at 1:31 pm

Posted in expansion, tactics

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